15 Dec What the USA Can Learn from New Zealand Butter
GREETINGS from Dar es Salaam, Tanzania:
I have seen this product, in various sizes of packaging, all over East Africa for the past fifteen years. I can only imagine how many tons they have sold. Kudos to the Anchor people.
However, New Zealand is over 8,000 miles from East Africa while the East Coast of the USA is only about 4,500 miles away – about half the distance! This is simply another example (this is not about butter!) of how far behind most USA companies are in understanding, and getting into, the extremely lucrative East Africa markets.
If the “kiwis”, a small country of about five million people, can be all over East Africa with a solid share of the butter market . . . what opportunities are there here for American companies and their products and services?
If you are looking for new markets for 2015, I hope you have a very good reason NOT to explore the business opportunities in Africa. In my opinion, the only solid reason would be no market for your products or services – and that would be a very short list. The forecast is for the largest economic growth over the next 20+ years to be in Africa and there will be a middle class of one billion strong – more than in China.
Contact us at Why Africa Now! for a FREE initial telephone consultation regarding the business opportunities for your company, or investment opportunities, in Africa – especially East Africa.